What is Digital Signage?
Digital signage, also sometimes known as dynamic signage is a form of displaying video or multimedia content in public places for either information or advertising purposes. A digital display normally consists of a large LCD or Plasma screen connected to a computer or Sedao signage player.
Digital signage is used in many industries including department stores, theatres, receptions, cinemas, schools, colleges, libraries, offices, hospitals, airports, trains and bus stations, banks, car showrooms, estate agents, restaurants, pubs, leisure centers and almost any other public areas where people need to pass information onto the public in an eye catching manner.
If the digital signage screen is connected to a Sedao player or computer then the screen can be updated in real time for one screen or over a local network if using multiple screens. The system can also be setup using the SWEP system to enable different users editable content areas. The system can also be used to display different or mirrored information on multiple or tiled screens across one or many sites as well as video, animations and sound to make them more eye-catching.
There are lots of advantages to using digital signage instead of standard paper signs. The digital screens can be updated quickly and easily without the need for extra printing costs and the lead times involved with this. Also because there is no paper or chemicals used to maintain the screens once they are setup they are also more environmentally friendly than standard signs.